Our People

Piety’s senior management experience level, combined with our flat management structure ensures that the team members are quick, flexible and responsive to client needs.

Mr. Bilal El-Cheikh

Managing Director

Bilal, as the founder of PietyTHP, brings a wealth of experience in property development projects. During his twenty five years in property related businesses, he has proved himself by successfully overseeing in excess of $10 billion worth of property development in Australia and around the world.

His wide ranging and well respected experience has seen him sought after as a valued consultant to many companies, investors, and development projects all over the world.

Bilal’s great vision and strong leadership, combined with his in-depth knowledge of funds and investments have formed the basis for his consistent success in generating solid returns for his companies and investors.

Bilal is also currently the Chairman and Director of one of the largest stone suppliers in Australia - WK Marble Quantum Quartz.

Bilal has also been the Vice Chairman and Director of Vinaconex Advanced Compound Stone - an entity listed on the Hanoi Stock Exchange, employing over 3000 people and exporting engineered stone to over 40 countries around the world.

Most importantly, Bilal has a strong desire and drive to help those in less fortunate circumstances and has, as part of his ongoing commitment to support those in need, founded a non-profit company - Piety Foundation, which is dedicated to changing the lives of orphans and those living in impoverished communities by establishing learning facilities for the underprivileged in marginalised communities around the world.

Dato’ Roszali Bin Othman


Dato’ Roszali Othman, 57, was appointed the Group Managing Director and Chief Executive Officer of TH Properties on July 1, 2011 owing to his years of experience in the industry.

He holds a B.Sc. (Hons) in Land Surveying Sciences from the University of East London. He attended the Advanced Management Program at INSEAD, Fontainebleau, France in 2004, and also the Oxford Advanced Management Program at Said Business School, University of Oxford, United Kingdom, in 2008.

He has held directorships in various companies since 2001 including Chief Operating Officer of Megara Properties (M) Sdn Bhd, Director of Property of Golden Hope Plantation Berhad / Golden Hope Development Sdn Bhd, and Director of Property of Island & Peninsular Berhad.

Dato’ Roszali is currently the Chairman of THP Bina Sdn Bhd, THP Hartanah Sdn Bhd, Thp-SBB JV Sdn Bhd, and TH Universal Builders Sdn Bhd, as well as a Board Member of TH Properties Sdn Bhd, THP Enstek Development Sdn Bhd, THP Sinar Sdn Bhd, THP Development Consultancy Sdn Bhd, THT-HCM JV Sdn Bhd, Ultimate Building Machine Sdn Bhd, Roadcare (M) Sdn Bhd, and HCM-TH Technologies Sdn Bhd. He is also a Fellow of the Institution of Surveyors, Malaysia (FISM).

Mr. Danny Masri


Danny has extensive experience in development and structured finance having previously served Westpac Banking Corporation and Colonial Financial Services prior to founding an award winning, boutique multi-disciplinary financial services and Private Equity firm.

He has advised developers and acted on behalf of investors on over AUD $5.0 billion of property project across Australia and Internationally. He has also undertaken a number of boutique development projects and currently manages a portfolio of over $2.5 Billion in development projects.

Danny currently serves on a number boards as non-executive director for private and public companies, foreign entities and associations.

He holds a Bachelor of Commerce majoring in Economics, Accounting & Business Law from Macquarie University and a Graduate Diploma in Financial Services from FINSIA.